![]() We're also proud of our Content ID tools that help rights owners identify their content and even use the power of our community to increase advertising and revenue potential. ![]() In addition to various advertising options, we recently introduced a click-to-buy feature that enables fans to purchase downloads of their favourite songs. While negotiations continue, we'll still be working to create more ways to compensate musicians and other rights-holders on YouTube. ![]() And to be clear, this is not an issue with the record labels, with most of whom we have strong relationships. This was a painful decision, and we know the significant disappointment it will cause within the UK. We're still working with PRS for Music in an effort to reach mutually acceptable terms for a new licence, but until we do so we will be blocking premium music videos in the UK that have been supplied or claimed by record labels. In addition, PRS is unwilling to tell us what songs are included in the license they can provide so that we can identify those works on YouTube - that's like asking a consumer to buy an unmarked CD without knowing what musicians are on it. The costs are simply prohibitive for us - under PRS's proposed terms we would lose significant amounts of money with every playback. But PRS is now asking us to pay many, many times more for our licence than before. We value the creativity of musicians and songwriters and have worked hard with rights-holders to generate significant online revenue for them and to respect copyright. There are two obstacles in these negotiations: prohibitive licensing fees and lack of transparency. Our previous licence from PRS for Music has expired, and we've been unable so far to come to an agreement to renew it on terms that are economically sustainable for us. ![]() In the UK we've had a licence from the collecting society called PRS for Music to make music videos provided by our record label partners available to our users in the UK. These publishers often designate organisations called collecting societies to issue licences and collect royalties on their behalf. The visual elements and the sound recording of a music video are typically owned by a record label, while the music and lyrics of the song being performed are owned separately by one or more music publishers. ![]() For example, there may be several different copyrights in a single music video, controlled by different organisations with different interests. But copyrights in music can get pretty complicated. We have invested a lot of time and effort trying to ensure that our community can find and enjoy the music they love, and we have strong partnerships with three of the four largest record labels in the world, as well as many independent labels. ![]()
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