Break your content up into easily digestible chunks. Here’s how to do it: Focus on the relationships between ideas and how these ideas impact your listeners.ĭoing so gives listeners the impression that they’re hearing an engaging and compelling story without any cutesy gimmicks. Instead, you’ll want to capture some of the elements that make storytelling so effective in your business presentations in order to set your message free. While that might work in some situations, corporate or B2B sales isn’t usually one of them. Now, we’re not saying that you need to start out every sales presentation using a tacky, “Meet Bob” approach. Our brains are conditioned to hone in on stories, which means that your listeners will be better able to process and understand your company’s message if it resembles this type of pattern. This is a much more engaging alternative. Although it’s important to convey information about your competitive advantage and the specific benefits and features your product offers, detailing your value proposition through PowerPoint slides full of buzzwords and bullet points isn’t doing your message any favors. Too often, your message becomes tangled up in a format that’s hard for audiences to process. If you think that there’s got to be a better way to convey your company’s message, you’re absolutely right! Tell a Story Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and your fingers from straying to your smartphone. We’re talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Think back to the worst PowerPoint presentation you’ve ever had to sit through.
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December 2022
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